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How to organize a unique event: Behind the scenes of Ballet United Gala

I was strolling on facebook a couple of weeks ago when I saw Tom’s post promoting the event he was organizing: Ballet United Gala. The poster described it as a  «unique evening of ballet performed by young dancers» showcasing pieces from well-known choreographers such as Benjamin Millepied, but also some pas de deux from the classical repertoire. The performance would take place in Cadogan Hall, London, the 19th of July.

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